Global tourism & destination advisory

JLL delivers advisory services in tourism planning and asset development, backed by a team of global industry experts.

Featured services

Destination planning
Stewardship & sustainable tourism
Tourism readiness index
Conventions, meetings and events.
Tourism development & advisory

Destination planning

Our team specializes in long-term destination master and strategic planning for destinations worldwide. By layering data and engagement, we support shaping the future of destinations.

Competitive positioning
Tourism development consulting
Master plans
Strategic plans
Organizational positioning and governance
Regional and cluster planning

Stewardship & sustainable tourism

Utilizing our Resilience and Sustainability Scorecard, we develop customized solutions that promote sustainable practices and balance economic growth with environment and community well-being.

Stewardship plans
Resilience & sustainability scorecard
Certification advisory support
Quality of place

Tourism readiness index

Our industry-leading platform evaluates the potential and future needs of the tourism ecosystem. By identifying strategic focus areas, Index outcomes guide decisions for public and private sectors.

Current state of tourism review
Tourism infrastructure assessment
Gap analysis
Hotel and tourist accommodation inventory analysis
Policy review
Leisure market performance

Conventions, meetings and events.

Our proprietary approach to venue optimization, feasibility, and financial modeling for signature destination assets determines viability and ensures long-term operational success.

Convention center optimization
Convention center asset management consulting
Convention center governance & operations
Feasibility & financial modeling services
Venue and event economic impact assessments

Tourism development & advisory

Data-driven outcomes from our proprietary platforms position destinations for strategic development and investment to create innovative and diversified tourism offerings.

Demand driver scorecard
Leisure event strategy
Investment attraction strategy
RFI/RFP process facilitation
Gap analysis
Asset market and financial feasibilities
Market research and concept testing

Tourism & Destination Advisory Capability Statement

Leverage our practical experience and industry-leading methodology to drive the assessment of destinations.

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What sets us apart

Our experts leverage their global reach to deliver customized local solutions.

We are industry veterans

We have been in your shoes and understand our clients’ values and stakeholder needs. We set best practices for our clients by understanding the dynamics of destinations and partnering with leading organizations.

We are committed to excellence

We innovate to improve the industry, offering custom solutions for smarter tourism investments with positive local impact. We set best practices for our clients by understanding the dynamics of destinations and partnering with leading organizations

We are fueled by the power of data

With WTTC collaboration, we've developed the Tourism Readiness Index, the sole data-based tool for destination positioning analysis. Our products employ data analysis to evaluate destinations, benchmark success, and achieve sustainable outcomes.

We are active listeners

Through our unique facilitation model, we excel at synthesizing extensive feedback from diverse stakeholders. Our inclusive process fosters community synergies in urban and rural areas of any size, delivering effective outcomes.

We are passionate about implementation

We pride ourselves on seeing things through. Successful destination development and management require strategic implementation plans. Our specialty lies in finding innovative, financially sound, resilient, and socially responsible solutions.

We know what development takes

We are the trusted choice for destination, venue, asset, and organization development. Collaborating with top-tier architects, developers, investors, and industry partners, we support clients' visionary ideas by finding the right path forward.